I’m not sure how to correctly set up folds and text orientation on my design file.

You can use our design templates to help you get started. Choose your product options on the brochures product page, and once you are done with the selection, you will automatically get 3 design files that correspond to your selected product options. These files can be found for download on the right side of your screen. They are all the same files, but 3 different file types (AI, IDML and PDF), depending on which software you use for your design. These files contain guides that indicate where the folds are, as well as the orientation of the panels and the safe zones.