United States
Boxes are essential for keeping a bakery running smoothly. They provide protection during delivery, keep baked goods safe from contaminants, and help regulate temperature to keep everything fresh and delicious for longer. In this article, we'd love to share some useful tips to help you design the perfect box for your brand.
The Outside Presentation
A beautiful box is not just for show; the box's exterior presents a valuable opportunity to promote your business. We have compiled examples demonstrating how businesses have designed their boxes for baked goods and confectionery.
Many strongly associate brands with specific colours, such as Coca-Cola's iconic red. When businesses associate their brand with a particular colour, Pantones can be incredibly useful. Pantones are specially mixed dyes that consistently replicate colours and allow for a broader range of colours than CMYK printing can produce.
During printing, Pantone was used to ensure a consistent pink and yellow colour on each blonde biscuit box.
If your branding incorporates multiple colours or if you want to add some distinctiveness to your box, consider using a pattern! If you prefer to avoid having a solid-colour background on your box, remember that using more than 3 to 4 Pantone colours for patterns can become costly.
Simple Illustrations can be another way to add creativity to your box. They can simply add interest to your design or represent the product.
A visible logo is the most important part of your box. Most bakeries place it on the top lid around the center." Logos on boxes are sometimes altered to include what the bakery specializes in, for example, Foxies Bakeshop’s stuffed cookies or Atelier Marjorie Patisseries.
Custom die-cut windows are also an option for bakery boxes. They allow customers to see the cake or pastry inside. While a rectangle is the most common shape, you can also choose other shapes. However, one thing to consider is that it provides less space for your logo on the top of the box.
Designing for Easy Assembly
Most bakeries receive flat boxes from the printer, which makes them easy to store. The boxes are designed to be quickly folded into shape by the baker without needing glue or tape. Roll-end tuck Front (RETF) boxes are commonly used to create bakery boxes. The examples shown are customized versions of these boxes, which are even more accessible to assemble.
Side locks are the easiest-to-assemble option. A tip for side locks is not to put any important information, text, or imagery on the sides of the box, as the lock will likely cover whatever is there. This type is popular for baked goods.
Cherry locks are tabs with corresponding slots. The flaps can be tucked into the box, making it easy to add additional information, text, or imagery if space is needed. These boxes tend to be more popular with confectionery sellers.
Bakery boxes are meant to be disposed of after use, so it's important to consider using recyclable materials. Paper is one of the most important decisions regarding sustainability, so it is important to choose carefully. We recommend two for bakery boxes.
Uncoated paper is a great choice for these boxes; it is also environmentally friendly. To achieve the polished look of coated paper, you can combine it with a matte or glossy finish on the box's exterior.
Kraft is another viable option that is 100% recyclable. It has a unique texture, can be high-quality printed, and is commonly used with food products.
When using these options, include icons on the box to indicate that it is recyclable. You can also take the opportunity to communicate where the product was printed. For those who print locally, it can show the community that you care. It can also remind you where you had it printed so that you remember when it comes time to order more. These icons are generally placed on the bottom exterior of the box.
Messages
Thank you notes are a nice way to show appreciation for customers who purchase from your bakery or shop. Many bakeries place the notes inside the lid so that when customers open the box, they see them.
Though messages can be more than just decorations, these notes can include important information such as instructions, ingredients, allergen warnings, and recommended storage temperatures. You can also add more fun, interesting facts and slogans. Another good idea is to include the company’s social media information, where customers can follow the bakery's deals, events, and seasonal menu items. This will give your customers incentives to encourage them to return!
Conclusion
We understand there is much information, so why not consider exploring Newprint? We have extensive experience creating various bakery boxes and would be thrilled to assist you in achieving your goals. If you have any questions or concerns, contact us, and our experts will help you.
